Today on That Tech Pod, Laura and Kevin speak with Hue Rhodes.

Hue Rhodes is an expert on data privacy and ownership. Hue has first-hand experienced how 24/7 surveillance and zero privacy can shape and mold people. After finding his way to Princeton, Stanford, and then NYU film school (he directed a feature film with Steve Buscemi and Sarah Silverman), he worked at Experian and LifeLock for more than a decade and saw first-hand how the data industry operates.

Today, Hue is the founder and CEO of FRIDAY, a free and easy-to-use app that extracts your Mobile Ad ID for you, and notifies the companies that sell your location history to stop. Then they report back to you with the responses.